SaaS Digital Marketing for Scaling and Growth

In the life of any B2B SaaS company, there always comes a time when the current in-house team can no longer support the piling up of requests for more and more leads, traffic, and customer communications on their own. Most frequently, it is at that delicate moment when the product already has a steady customer base, and the pipeline consistently generates a certain number of qualified leads – but their volume is just not enough to meet business goals. So as the company plans for growth and scaling, so should the marketing operations.