6 Practical Tips for a Viable AI Content Optimization Strategy

• and fix the ‘ideas repetition’ when your AI content creation tool keeps rephrasing what’s basically the same sentence on and on. 
• No Industry Expertise or Niche Data. It often leads to exaggerated estimates and irrelevant facts. In many cases, it will take an expert to recognize such misinformation, so either be (or involve) that expert for the data analysis and check or don’t create content that you can’t verify. Yes, it’s the same old ‘Know what you’re writing about’ but elevated to ‘Know what your AI is writing about.’  
• Facts and quotes inclusion. GenAI tends to generalize pretty much everything. However, you can instruct it to provide documented facts or citations.
• Up-to-date information. Hard facts provided in generated text often turn out to be outdated, so keep this in mind, especially if you’re about to write or extend How-To guides.
• Problems with Sensitive Topics and Biased Stances. The ML models might not recognize them even though developers typically train them in moderated environments.
• Formatting. Chatbots can’t set the correct formatting for headings, tables, or quotes. Eventually, it is up to a human editor to decide how to make text content well-structured with distinguishable subsections.

Remember these shortcomings when you instruct the chatbot, prompt it on corrections, and edit its final generation.

6 AI Content Optimization Fixes

Now, let’s dive into the human-in-the-loop generated content fixes that you should carry out step-by-step before actually posting it.

1. Analyze the Overall Structure and Keyword Stuffing

Practice shows that ChatGPT or Google Gemini writes decently structured and readable text within the limit of 700-1,200 words. You can prompt the tool to write in pages or sections for a longer piece of content, but keep in mind that repetitions become more pronounced in such a scenario. Anyway, the very first thing you’re going to check is conformity to the basic requirements:

• Text length
• Structure
• Target keyword inclusion (for both the target keyword and semantically related keyphrases).

2. Check for Repetitive Phrases and Off-Topic Parts

While proofreading, detect and correct repetitive expressions like these:

You might also spot off-topic phrases like in the example below.

3. Fact-Check Statistical Data

Double-check any facts about the industry or market, as chatbots typically can't access recent studies that are paywalled or recently discovered. If you have your own empirical data, you must instruct the AI bot on where to plug it into the text and how to comment on it.

4. Correct the Tone of Voice

AI writing assistants rarely can replicate your brand's voice, so you must add it where necessary. Ensure your main title, lead paragraph, and in-text call-to-actions sound proper and engaging. To run quick checks on your brand tone, you may create your brand tone profile with Grammarly Business.

5. Add Meta Tags and CTAs

Remember to compose clear and concise meta titles and meta description texts. Verify with our SEO checklist for on-page content optimization to align those with search engine requirements.

Run additional spelling and grammar checks and review the copy against your SEO content checklist to finalize draft editing.

6. Final Formatting 

Make final tweaks before posting the long read to your blog:

• Check the Formatting. Make H1-H2-H3 headings, quotes, and list items stand out with proper formatting.
• Add Table of Contents. Build a table of contents with jump links to make long-form articles skimmable.
• Cross-link the Text. It will guide visitors to the web pages you wish them to visit and ensure page juice distribution. The latter is essential for the page's ranking growth and accessibility of search engine crawlers.
• Add CTAs and Takeaways or Conclusions. Depending on the type of content and your purpose, make sure your Call-to-Actions are all in place and your main message gets a conclusion and reiteration at the end. 
• Optimize Images. Add descriptive ALT text so the page will likely make it to image search and get a featured snippet.
• Preview Before Publishing. Glance over the article preview. Ensure there are no overlaps and visual elements are properly aligned within the text. Pay attention to font sizes and styles.

And that's about it. Make these fixes regularly depending on your content performance, and your AI content optimization strategy will surely take off.

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