So we are keeping our finger on the pulse of the digital marketing trends to share the news, insightful tips, best practices, and the most important innovations with you.
This week we’re focusing on:
- How to create relevant news content when you’re not a reporter?
- What is the Content Optimization Process, and how to build it?
- What are the pitfalls of the new Google Analytics, and does it really impact the direct traffic?
Keep reading to discover the answers in the articles by the experts from Moz, Ahrefs, Content Marketing Institute, and more.
How to Make Newsworthy Content
Author: Amanda Milligan
Source: MOZ.com
Amanda Milligan will walk you through three components to make your content newsworthy enough to attract links: data, emotion, and impact.
She goes deeper into performing a link gap analysis, which means finding out who your competitors are getting links from and then brainstorming how you can get similar links. When it comes to building those links, newsworthy content is the best way to do that.
The article and the video presentation will be handy for bloggers, corporate accounts, and personal brands desiring to get ahead of the curve with up-to-date news.
How to Build a Content Optimization Process That Goes Way Beyond SEO
Author: Robert Rose
Source: Content Marketing Institute
Robert Rose shares the modern content optimization framework he developed. It’s connected with the content optimization model that consists of:
- Intent
- Authority
- Internal context
- External context
- Described
- Technical
Use it to organize thoughts and consistently deliver the best experience to your target audiences.
There will be no second chance to make the first impression. This is why headlines mean so much for modern content marketing. How to use them beneficially? Read more in
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