If quality content is the seed, then digital promotion is its chance to germinate. So we are keeping our finger on the pulse of the digital marketing trends to share the news, insightful tips, best practices, and the most important innovations with you.
This week we’re focusing on:
- How to create relevant news content when you’re not a reporter?
- What is the Content Optimization Process, and how to build it?
- What are the pitfalls of the new Google Analytics, and does it really impact the direct traffic?
Keep reading to discover the answers in the articles by the experts from Moz, Ahrefs, Content Marketing Institute, and more.
How to Make Newsworthy Content
Author: Amanda Milligan
Amanda Milligan will walk you through three components to make your content newsworthy enough to attract links: data, emotion, and impact.
She goes deeper into performing a link gap analysis, which means finding out who your competitors are getting links from and then brainstorming how you can get similar links. When it comes to building those links, newsworthy content is the best way to do that.
The article and the video presentation will be handy for bloggers, corporate accounts, and personal brands desiring to get ahead of the curve with up-to-date news.
How to Build a Content Optimization Process That Goes Way Beyond SEO
Author: Robert Rose
Source: Content Marketing Institute
Robert Rose shares the modern content optimization framework he developed. It’s connected with the content optimization model that consists of:
- Internal context
- External context
Use it to organize thoughts and consistently deliver the best experience to your target audiences.
There will be no second chance to make the first impression. This is why headlines mean so much for modern content marketing. How to use them beneficially? Read more in
How to Write an Irresistible Headline in 3 Easy Steps
Author: Brett G. Friedman
The article will inspire you to create some of the most successful headlines of your career by going deep into the investigation of:
- What is a headline?
- Why are headlines important?
- How to write a headline in 3 steps
- Four tips for headline writing.
Headlines on social media, emails, and blogs differ. Discover the ways to make each of them stand out.
Google: No, Google Search Algorithm Updates Don’t Impact Your Direct Traffic
Author: Barry Schwartz
“Google’s John Mueller had to tell an individual that when Google makes changes to its search algorithms, those changes should have zero impact on your direct traffic. Yes, they can have a big impact on your organic traffic, but not your direct traffic, John said.”
Why’s that so important? Now, the only thing that can change the Google Algorithm is the organic traffic. And ways to increase it matter most.
And to leave you with some food for thought, Search Engine Journal uncovers the dark side of Google Analytics 4 in the article:
Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible”
Roger Monti says G4 is extremely difficult to use. He backs up his words with quotes and screenshots from social networks of digital marketers.
Let us know in the comments if you agree or disagree with this opinion on Google Analytics 4 functionality. And don’t forget to like and share the blog post if it was helpful for you.